Creators vs. Conquerors

creators vs. conqueorors

I think most people have had the feeling sitting across the table from someone that the only thing they are interested in is how much of a deal they are going to get, what’s in it for them, or some other obvious self-interest. I don’t have an issue with this to a degree. The fact is that self interest plays a large role in many of the things we do on a daily basis and on some level our survival is based on acknowledging and acting on self interest. I think everyone should recognize and respect the self-interest of others. Getting compensated for your talents and labor keeps a roof over your head, food on the table and enables us to share with others. I certainly don’t have an issue with that on any level. What frustrates me is the Conqueror. The person who isn’t simply interested in ensuring they get their due, but that they achieve victory. They start with a view of the world that is essentially a pie and then spend their life trying to ensure they can eat as much of it as possible. This is not my preferred partner and I think people who take this view of life and business will miss many of the opportunities that come with being a Creator. Creator’s see the world as the ingredients that go into the pie and spend their lives attempting to make the biggest pie. Of course as the pie gets bigger you need more hands to help knead the dough, add ingredients and best of all do the taste testing. I don’t think that people are stuck forever in one role or another and I know that I have been tempted on many occasions to become a Conqueror because I tried to create something and failed or I ended up with the small half of the pie. To this point I think I’ve done a good job of resisting this urge because I simply do not see it as a sustainable path forward in terms of growing your business or your personal success. Below I’ve listed three tips for taking the Creator’s view on any situation:

  1. Take the other persons viewpoint: This is great advice in many situations but it is critically important to creating a bigger opportunity from what you see on the table at first glance. What you see is framed by who you are and what you want out of an opportunity. Looking at it from the other person’s viewpoint or multiple parties as appropriate, may present unique opportunities to develop something bigger than what you could by simply framing it based on your view.
  2. Think how you can help: Helping people makes you feel good and sometimes people repay your kindness with their own, which may benefit you or simply pass that kindness along to others. Thinking of how you can help also lends itself to understanding how you may be able to work together for some greater goal. I have great confidence in my own abilities and I know that I need others to succeed. Thinking about what others may be trying to achieve has enabled me to both facilitate and be a part of some success stories that I would never have contemplated without thinking of someone else first.
  3. Think different: Seth Godin has a great post I covered in my post “The Icarus Deception: The Good Failabout not failing in traditional fashion just because it is the way it has always been done. The world changes a little bit faster everyday and that means that to be successful you are going to have to change with it and attempt things in new ways. I have heard from countless entrepreneurs, businessmen and leaders that you cannot be afraid to fail. I believe that this is true not just when you are evaluating whether or not to take a chance but as you evaluate the approach you are going to take.

The world is full of copycats and copycats are the ultimate conquerors. If your strategy is to be the cheapest they attempt to be cheaper still. This is a zero sum game based on execution and operational excellence. This almost always favors the entrenched party. Thinking outside the box and finding a new way to create value may be easier than following a more traditional path of attempting to do the same thing someone else is doing just better.

Are you a Creator or a Conqueror? Which behaviors are encouraged in your organization? I know that many sales organizations promote conqueror type behavior. Is there a way around this?


Thanks as always for reading my blog, I hope you will join the conversation by commenting on this post.

If you liked this post, please consider subscribing to this blog and following me on twitter @jmillsapps. I regularly give talks via webinar and speak at events and other engagements. If you are interested in finding out where to see me next please look at the my events page on this blog. If you would interested in having me speak at your event please contact me at

If you are interested in consulting services please go to MB&A Online to learn more.

Be Sociable, Share!

1 thought on “Creators vs. Conquerors

  1. Comme d’habitude test simple et précis, en un mot &la&eo; compréhensiblu qraquo; par n’importe quidam, en fait moi. Moi qui pensai que les grands blancs n’étaient pas des plus discret, alors là que dire…Alors Darth! le grand rouge commence à voir la vie en jaune….NB: Il me semble que la deuxième photo (à l’aéroport) est un peu floue, non?

Leave a Reply

Your email address will not be published.